Having an online store can be a great source of pride, provide an easy way for your target audience to purchase your decorated merchandise, and provides an opportunity for an additional income stream. Branded/custom apparel is a meaningful way to represent your club/organization/event and allows members, competitors, and employees to show their connection. 

Here are a few ways to promote your online store and help folks know what the store can do and offer them: 

● Promote the online store on your Facebook page. An occasional post with a photo showing off an item from the store or a person modeling a recent purchase. 

● Directly link the online store to your website’s top menu. Make sure this link is easy to find. 

● E-newsletters are a great way to not only inform the people of the online store and make recommendations on what is available. 

● You can host a holiday season or start of season promotion on the stores’ page.

● Place a store-linked banner on your website's front page with “Order Your Gear Here”. 

● Promote monthly, seasonally or holiday specials/offers that You Regatta can place on the site and offer help in development. 

● Board members, Event Organizers, and Staff Members can add a store link to their email signature with “Order gear here.” 

● Do a group order for your board members, staff members, or organizers so they look good, you thank them for their service and they promote your gear. 

If you have questions or requests, call Molly White and she will be happy to discuss your idea and work with you to satisfy your needs. Call Molly at (207) 747-4389 or email her directly at molly@youregatta.com.